This article covers the process of creating and sending out unique affiliate links to the creators in your campaign.

Affiliate Deliverable Prerequisites

In order to successfully have affiliate deliverables for Later Influence™ (formerly Mavrck) campaigns, there are 3 prerequisites that must be met:

1. You (the brand) must be on an affiliate network supported by Mavely, and 
2. You (the brand) must have approved Mavely as a publisher on your network, and
3. The creator must have a Mavely account (it’s free!) that is connected to Later
   • This can be completed during the application process (which we recommend), or afterward from their campaign manager

We cover each of these prerequisites in more detail in the following sections:

Supported Affiliate Networks

These are the affiliate networks that Mavely currently supports—you must be on one of these networks to use Later’s affiliate integration:

• ShareASale
• Impact
• Commission Junction
• AWIN
• Pepperjam
• Partnerize
• Rakuten
• AvantLink
• Ascend

Approve Mavely as a Publisher

Once you’ve confirmed that you’re using a supported affiliate network (listed above), you’ll need to approve Mavely as a publisher on that network.

This is done through your affiliate network—refer to your network’s guidance on how to approve a publisher on their platform.

Mavely Account Connection Requirement

By default, when an affiliate deliverable is added to a campaign, we’ll add Mavely as a required account on the campaign application. This means creators will need to connect their Mavely accounts in order to apply to the campaign.

You can make Mavely an optional account instead, but we recommend keeping it required because it’s needed for creators to receive their affiliate links.

If you make it optional and creators don’t connect Mavely during the application, they’ll have to do so from the campaign manager later on. We won’t be able to generate affiliate links for them until they’ve connected their Mavely account.

For creator instructions on connecting Mavely to Later, see Connect Your Mavely Account to Later Social™ →

Set Your Commission Rates

Before creating and sending out affiliate links, you’ll want to ensure your commission rates are set correctly. 

Commission rates are configured within your affiliate network, not within Later Influence. The availability of certain features, like setting custom rates per product category, depends on your network’s capability. Refer to your network’s guidance on how to set commission rates on their platform.

Once your rates are set in your network, Later Influence will automatically pull in those rules through the Mavely integration—there is no additional configuration needed within Later.

Create Affiliate Deliverables

Once you’ve approved Mavely as a publisher on your affiliate network and confirmed your commission rates, you’re ready to create affiliate campaign deliverables! This can be done at the campaign-level, or for individual creators—both processes are outlined below:

For a Campaign

To create an affiliate deliverable for an entire campaign, follow these steps:

1. Navigate to the Setup > Influencer Deliverables tab of the relevant campaign
2. From the lower-right corner, select + Add Deliverable > Affiliate Link
3. Enter the Destination URL, then select Next
   • Our system will double-check that this link is connected to Mavely through a supported affiliate network—if not, you’ll be shown an error
4. Customize the Link Title
   • This title will be visible to influencers in the campaign manager
   • By default, we’ll input the title of the page associated with the destination URL
5. Review the commission rates associated with this link
   
   Note: These commission rates are pulled directly from your affiliate network by Mavely. To modify these rates, make the changes in your affiliate network.
6. Select Add Link

For an Individual Creator

To create an affiliate deliverable for an individual influencer, follow these steps:

1. Navigate to the relevant campaign
2. Select the Workflow tab and the relevant workflow stage
3. Select the Show Campaign Details icon to the right of the creator’s name:
   
4. Select the Affiliate Links tab
5. Click + Add Affiliate Link Deliverable from the lower-right corner
6. Enter the Destination URL, then select Next
   • Our system will double-check that this link is connected to Mavely through a supported affiliate network—if not, you’ll be shown an error
7. Customize the Link Title
   • By default, we’ll input the title of the page associated with the destination URL
8. Review the commission rates associated with this link
   
   Note: These commission rates are pulled directly from your affiliate network by Mavely. To modify these rates, make the changes in your affiliate network.
9. Select Add Link

Send Creators Their Affiliate Links

Once you’ve created your affiliate link deliverable(s), you can send your creators their links so they can start promoting!

Affiliate links can be sent to creators individually or in bulk; both processes are outlined below. For more details on merge tags, see Merge Tags & Campaign Links →

Send Affiliate Links Individually

To send affiliate links to an individual creator, follow these steps:

1. Navigate to the relevant campaign
2. Select the Workflow tab and then the workflow stage that the creator is in
3. Select the Show Campaign Details icon to the right of the creator’s name:
   
4. Click Send Message
5. Write your message
6. Place your cursor where you want to insert the affiliate links, then select the Merge Tags icon from the toolbar:
   
7. In the dropdown, scroll down to the AFFILIATE LINKS section:
   
8. Select the specific affiliate link you want to insert, or select All Affiliate Links to insert all of the affiliate links associated with this creator
   • The inserted content will look something like {{affiliateLinks.all | ''}} or {{affiliateLinks.21 | ''}}—this is normal! In the actual message sent to the creator, the links’ titles and URLs will be populated
9. Send (or schedule) the message

Send Affiliate Links in Bulk

To send affiliate links to multiple creators at once, follow these steps:

1. Navigate to the relevant campaign
2. Select the Workflow tab and then the workflow stage that the creators are in
3. Select the checkboxes next to the creators you’d like to send links to, or select all of the creators on the page via the Select All checkbox at the top:
   
4. Select Send Message
   • The campaign must be live for you to send a message
5. Write your message
6. Place your cursor where you want to insert the affiliate links, then select the Merge Tags icon from the toolbar:
   
7. In the dropdown, scroll down to the AFFILIATE LINKS section:
   
8. Select the specific affiliate link you want to insert, or select All Affiliate Links to insert all of the affiliate links for this campaign
   • The inserted content will look something like {{affiliateLinks.all | ''}} or {{affiliateLinks.21 | ''}}—this is normal! In the actual message sent to the creators, the links’ titles and URLs will be populated
9. Send (or schedule) the message

Track Performance

You can view an individual creator’s affiliate links, as well as their affiliate performance so far, as follows:

1. Navigate to the relevant campaign
2. Select the Workflow tab and the relevant workflow stage
3. Select the Show Campaign Details icon to the right of the creator’s name:
   
4. Select the Affiliate Links tab

From this tab, you’ll see all the information about this creator’s affiliate link(s) (link title and URL) as well as the following performance metrics:

• Clicks
• Conversions
• Conversion Rate
• Sales
• Commission Earned
• Highest Commission

Troubleshooting Affiliate Links

If any affiliate links fail to generate, you’ll see a message that says Couldn’t Generate Affiliate Links for Influencer on the Affiliate Links tab of the creator’s profile. Hover over the caution symbol next to the failed link (which will be in orange) to see the reason why it failed:

Then, refer to the relevant section below for troubleshooting steps:

The influencer’s Mavely account isn’t connected

In this case, you’ll need to ask the creator to authenticate their Mavely account with Later in order to create affiliate links for them. For instructions for creators on this process, see Connect Your Mavely Account to Later Social™ →

Something went wrong

This error could be caused by an issue or outage on either Mavely or Later’s side. 

In this case, please ask the creator to reach out to our support team for help troubleshooting. For details, see Getting Creators in Your Campaign Technical Support →