This article outlines the different performance metrics associated with each content type, as well as the timelines to automatically bind new content and continuously update metrics after content has been bound.
For a complete overview of content binding, please see Content Binding Overview.
Details by Content Type
Note: Business and Personal refer to Instagram account connection types. See Instagram Account Types for detail.
| Content Type | Binding Method | File Type | Binding Timeline | Update Timeline | Impressions | Engagements |
|---|---|---|---|---|---|---|
| IG Post | Automatic |
Image or video and All frames of Carousel posts* |
2 hours | Every 2 hours, for 7 days |
Verified impressions (Business) or Estimated impressions (Personal) |
|
| IG Reel | Automatic | Video | 2 hours | Every 2 hours, for 7 days |
Verified views (Business) or Estimated views (Personal) |
|
| IG Story |
Automatic (Business) or Self-reported (Personal) |
Image or video | 2 hours | Every 2 hours, while Story is live | Verified views |
|
| TikTok Video | Automatic (Beta) | Image | 48 hours after video published | Every 24 hours for 21 days or until 30 new posts by the creator | Verified views |
|
| FB Post | Automatic | Image or video | 2 hours | Every 2 hours, for 7 days | Estimated impressions |
|
| FB Reel | Self-reported | Image | n/a | n/a | Self-reported views |
|
| FB Live | Self-reported | Image | n/a | n/a | Self-reported views |
|
| Automatic | Image or video | 2 hours | After 1 day, 7 days, and 30 days | Estimated impressions |
|
|
| Automatic |
Text and/or Image or video |
2 hours | Every 2 hours, for 7 days | Estimated impressions |
|
|
| YouTube | Self-reported | Image | n/a | n/a | Self-reported views |
|
*Instagram posts with hidden likes are labeled in Later Influence™ (formerly Mavrck) with "Likes hidden by influencer".
**Carousel posts can be bound automatically from all account types. Business connections provide all frames of the Carousel and Personal connections provide only the first frame.
***Pinterest clicks are not counted as campaign clicks unless separately recorded by a tracking link.
Estimated Impressions and Views
For content types where impressions or views are not available from the social network API, Later Influence estimates impressions as a function of the creator's audience size and the content's engagements (likes and comments).