Later Influence™ (formerly Mavrck) campaigns support several kinds of deliverables, including content, tracking links, reviews, and surveys. For an overview of all deliverable types, including tracking links and reviews, see Adding Influencer Deliverables.

Content deliverables, which include social media posts and high-res file uploads, are the most flexible type of deliverable, enabling you to run a wide variety of campaigns with ease.

Content deliverables can be assigned to individual influencers, groups of influencers, or all influencers in a campaign to support your unique goals.

Later Influence will automatically promote each influencer through the campaign workflow as they complete their individual deliverables, helping you to combine customization and scale.

In this article:

• Overview
• Assign and Edit Campaign-Level Deliverables
• Assign and Edit Individual Deliverables
• Assign Deliverables to Groups of Influencers

Overview

Content deliverables can be added at the campaign level, which assigns the same deliverable to all influencers in the campaign, at the individual level to specific influencers, or in bulk.

Content deliverables can only be added or edited when influencers are in the Candidates phase of the workflow, which includes an optional, dedicated Deliverables workflow stage to facilitate an easy assignment process, as well as the Candidates, Invited, and Applied stages.

When influencers complete the specific deliverables assigned to them, they are automatically promoted past the Content Creation stage of the workflow to the next stage, indicating that they are ready for the next steps.

Influencers can see the deliverables assigned to them through their individualized campaign manager (ICM). The ICM displays both a dynamic Content Deliverables section that makes it easy to see the status of their completed and pending content, as well as your Campaign Brief which can include content inspiration and detailed guidelines.

Content deliverables cannot be deleted once any content of that type has been bound to the campaign.

Assign and Edit Campaign-Level Deliverables

Campaign-level deliverables are assigned to all influencers as they are added to the campaign. 

Add campaign-level deliverables

1. Open the Setup tab of the relevant campaign, then the Influencer Deliverables page.
2. Click the Add Deliverable button in the bottom-right corner.
3. Select Create Content.
4. Make your selection from the content types listed and enter the number of posts required per influencer.
5. Enter a Binding Hashtag, which will be used to track content automatically. Make sure to use a unique hashtag for each campaign that is Live in Later Influence at the same time. See Binding Hashtags.
6. Enter an FTC Hashtag, like #sponsored or #ad, which will be used to ensure compliance with regulations and display badges on content where the hashtag was not included. 
7. Repeat for additional deliverables.

Edit Campaign-Level Deliverables

When a campaign is in Draft mode, content deliverables can be edited without any limitations.

Once a campaign has been set Live, campaign-level deliverables can only be edited when all influencers in the campaign are in the Candidates phase of the workflow.

To edit deliverables for influencers who are further along in the workflow, move them back to the Candidates phase before editing the deliverables, then move them back to their correct stage. 

Edit campaign-level deliverables

1. Open the Setup tab of the relevant campaign, then the Influencer Deliverables page.
2. Click the pencil icon next to the relevant deliverable.
3. Edit the count field (number of posts of that type) and click Save.

  Delete campaign-level deliverables

1. Open the Setup tab of the relevant campaign, then the Influencer Deliverables page.
2. Click the pencil icon next to the relevant deliverable.
3. Click Delete.

Assign and Edit Individual Deliverables

At the individual level, you can assign additional deliverables and edit or delete campaign-level deliverables from specific influencers when they are in the Candidates phase of the workflow.

To edit deliverables for influencers who are further along in the workflow, move them back to the Candidates phase before editing the deliverables, then move them back to their correct stage. 

Assign individual deliverables

1. Locate the relevant influencer in the Workflow tab of the campaign.
2. Click the yellow arrow icon to open their campaign details panel.
3. Open the Deliverables tab of their campaign details.
4. Click the Assign Content Deliverable button in the bottom right corner.
5. Enter the deliverable type and count and click Save.

Edit individual deliverables

1. Locate the relevant influencer in the Workflow tab of the campaign.
2. Click the yellow arrow icon to open their campaign details panel.
3. Open the Deliverables tab of their campaign details.
4. Click the ... icon next to the relevant deliverable.
5. Click Edit.
6. Edit the count field (number of posts of that type) and click Save.

Delete individual deliverables

1. Locate the relevant influencer in the Workflow tab of the campaign.
2. Click the yellow arrow icon to open their campaign details panel.
3. Open the Deliverables tab of their campaign details.
4. Click the ... icon next to the relevant deliverable.
5. Click Delete.

Assign Deliverables to Groups of Influencers

You can assign deliverables to specific influencers in bulk by selecting them in the workflow. Deliverables cannot be edited or deleted in bulk.

Assign deliverables in bulk

1. Navigate to the relevant workflow stage of the campaign, and apply any desired filters.
2. Use the checkboxes to select specific influencers.
3. In the action menu, select Assign Content Deliverables.
4. Enter the deliverable type and count.
5. Click Add a Deliverable button to add additional deliverables, if desired, then click Save.

Filter Influencers by Deliverable Assignments

The Deliverables filter in the campaign workflow enables you to sort each workflow stage by the types of content each influencer is creating.

Filtering influencers by their deliverable assignments can help organize influencers to send tailored messages, streamline draft review, and more.

• Tailored Messages - You may wish to send unique versions of the Posting Instructions message template to different influencers based on their deliverables
• Draft Review - Streamline the process of reviewing drafts and sharing feedback by reviewing influencers in groups of specific deliverable types, minimizing context-switching