Once you've confirmed your participation and submitted drafts, if required, it's time for content creation.
Most content that you post for campaigns can be tracked by Later Influence™ (formerly Mavrck) automatically, allowing the brand to access all posts and metrics in a central dashboard. Some content types cannot be tracked automatically and must be self-reported.
Viewing Content Deliverables
Campaign deliverables are described in emails from the brand.
If the influencer campaign manager (ICM) is enabled, you can view deliverables and their statuses in the Content Deliverables section.
Posting Content for Automatic Tracking
For any content to be tracked automatically, the required hashtags set by the brand must be included in the caption and the social account where you post must be connected to the platform.
The following content types can be tracked automatically:
- Instagram Posts
- Instagram Reels
- Instagram Stories*
- Facebook Posts
- Pinterest Posts
- TikTok Posts
*Eligible account types only. Instagram Story content can only be tracked from Business accounts.
Self-Reporting Content
Some content types must be manually submitted to Later Influence for tracking, through a process called self-reporting.
Self-reported content types include social media platforms that Later Influence is not integrated with, as well as image and video files that do not need to be posted to a social account.
The following content types must be self-reported:
- YouTube Video
- YouTube Short
- Twitter/X Post
- Twitch Stream
- Snapchat Story
- LinkedIn Post
- Facebook Live Stream
- Facebook Reel
- High-resolution Image / Video
- Blog
- Product Review
How do I self-report content?
Content can be self-reported from the Content Deliverables section of the ICM or through a direct link to the self-reporting module, sent to your email.
- Click the link to self-report content
-
Chose the type of content to report
- Each piece of content will need to be uploaded separately
- Upload your content and input engagement metrics
- Click Submit
Your content should appear in the Content Deliverable section as Received:
Can’t find engagement metrics?
These resources explain how to find metrics for the following content types: