The Goals module on the Dashboard allows you to track progress towards your custom influencer marketing goals.

You can set goals for three standard timeframes—monthly, quarterly, and yearly. This makes it easier for you to keep track of campaign performance and make both short and long term adjustments to your influencer marketing strategy.

Goal Options

The available goals include the following:

1. Activations (the total count of content bound to campaigns, product reviews, and surveys)
2. Clicks
3. Conversions
4. Conversions Value
5. Engagements (Likes, Comments, Shares)
6. Engagements - Create Content
7. Impressions
8. Influencers
9. Monthly Activated Influencers
10. Posts
11. Posts - Create Content
12. Reviews
13. Total Reach
14. Video Views

Color Coding

Progress Bars

• Green progress bars indicate you are ahead of pace to accomplish the goal you have set within the timeframe
• Red progress bars indicate you are behind pace to accomplish the goal you have set within the timeframe

Timeframe Dots

• Green dots indicate all goals are ahead of pace for that timeframe
• Red dots indicate all goals are behind pace for that timeframe
• Orange dots indicate that some goals are ahead of pace and some goals are behind pace

Editing Goals

Add New Goal

1. From the left navigation menu, select Dashboard
2. Locate the Goals module on the left side of the page
3. Select the pencil icon located at the top right corner of the module
4. Select the Add Metric dropdown that appears on the bottom left corner of the module
5. Select the metric you would like to add from the dropdown
6. Edit the underlined number above the progress bar to set the goal value
7. Select Save

Edit Existing Goal

1. Select the pencil icon located at the top right corner of the module
2. Select the metric you would like to change and make your desired update
3. Select Save

Delete Goal

1. Select the pencil icon located at the top right corner of the module.
2. Select the X that appears at the end of the progress bar for the goal you want to delete
3. Select Save

Today Line

The Today line shows your progress towards goals to date. You can turn the Today line on or off with the following steps:

1. Click the three dots (...) next to the pencil icon
2. Toggle the Today line option on or off

Start Date

If you started tracking your goals in the middle of a month, quarter, or year, you can customize the start date to properly visualize your progress:

1. From the left navigation menu, select Settings
2. Select the Miscellaneous sub-tab
3. Under Goals Launch Date, select your desired start date
4. Select Save