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    Social Profile Connection FAQ

    Georgia
    • Updated

    In this Article:

    This article covers commonly asked questions about connecting your social profiles to Later Influence™ (formerly Mavrck) as a creator, as well as additional resources on connections and troubleshooting.

    Why do I have to connect my social profiles to Later Influence?

    Connecting your social profiles to Later Influence allows the platform to track your content and metrics automatically.

    This means that brands can track all influencer-generated content from a central dashboard with accurate reporting, and that you as the creator don't have to take screenshots of metrics or manually send links to your posts.

    No posts or changes are ever made to your connected profiles. In addition, Later Influence works with each social media platform directly to certify appropriate use and data security.

    How do I connect my social profiles?

    We have dedicated guides on how to connect to each social platform, each including troubleshooting steps for common issues, linked below:

    Note: Platforms other than the ones listed above (such as YouTube, Twitch, or LinkedIn) can still be used for campaigns, but can’t be connected through the influencer campaign manager (ICM) and must be manually self-reported. See Connect a Blog or Other Platform for more details.

    Can I connect my blog?

    You can connect your blog in the ICM for brands to easily access it, but self-reporting is required to collect blog metrics (as well as metrics for any other social platform not listed above). See Connect a Blog or Other Platform for more details.

    Is there an alternative to connecting my social profiles?

    Yes. If you don’t want to connect your profiles to the platform, you have the option to manually self-report content instead. Self-reporting is also required for blogs and any platform other than Instagram, TikTok, Facebook, and Pinterest. This includes YouTube, Twitch, and LinkedIn.

    Self-reported content metrics don’t update automatically. You’ll have to self-report from the Content Deliverables section of the ICM, or via a direct link sent by the brand. Learn more about self-reporting

    Note: Even if you connect your profiles, there still can be times where self-reporting becomes necessary due to API outages, connection issues, or other factors. In these cases, a brand might reach out to request that you self-report metrics that can typically otherwise be collected automatically.

    Which profiles do I have to connect?

    It will be indicated in the ICM which profiles are required and optional. For most campaigns, you must connect the social profiles to which content will be posted.

    Example: If a campaign requires an Instagram Reel as a deliverable, you’ll need to connect your Instagram profile to Later Influence (as well as use the campaign’s required hashtag in the post) in order for those metrics to be tracked automatically.

    How does Later Influence know which content to track on my profile?

    Later Influence uses binding hashtags to identify which content to track for specific campaigns. These hashtags are unique to the campaign and will be provided in the campaign brief so you know which one to use.

    Can I disconnect my social profiles?

    Yes, you can remove Later Influence’s access to your social profiles at any point. Access is revoked via the individual platforms’ settings (not within Later Influence itself):

    Important: Please be advised that removing a social account connection will prevent a brand from tracking your content and metrics automatically if you’re participating in a campaign. You might be asked to self-report content to collect any missing data as a result.

    I’m having trouble connecting my profile.

    Due to security requirements and API restrictions, there are a few different reasons why you might encounter an error connecting to a social profile. We have dedicated articles on how to connect each supported platform, including specific troubleshooting steps which are linked below:

    These articles cover how to quickly resolve the most common social profile connection errors we come across. If you’re still having trouble after that, please reach out to our team. To help speed up your request, please include in your message which troubleshooting steps you’ve already attempted—this will help us narrow down the issue (and avoid recommending solutions you’ve already tried!).

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