Disclosure Do’s

• Given character limits, recommended disclosure language is #ad, #sponsored or #paid followed by tagging the sponsoring brand.
• Each X post (formerly Tweet) should have its own disclosure (even if they are part of a series), as they can be consumed independently.

Disclosure Don’ts

• Use ambiguous and unclear language such as, #sp, #collab, #affiliate, or #partner.
• Only include branded hashtags with no #ad, #paid or #sponsored.
• Hide FTC disclosures among other, non-related hashtags at the end of an X post (formerly Tweet).