Later Influence™ (formerly Mavrck) is excited to announce TikTok feature updates! In partnership with TikTok, we have made some updates to the collaboration process that simplify your experience and make campaigns available to more creators.
How do I post a TikTok for a brand campaign?
Once your draft has been approved and you are ready to post your TikTok video for a brand campaign, you should visit the link to your Campaign Manager sent from the brand. From there you can click the button that says Post to TikTok.
This will bring you to a page that has a unique posting link for you to post through. Posting through this link will ensure your content is tagged as branded content by TikTok and will send performance metrics to the brand.
For step-by-step details, see How to Post TikTok Content.
| Post to TikTok button in the Campaign Manager | TikTok Posting Details page |
Can I self-report a TikTok I've already posted?
If you are unable to use the Posting Link or have already posted, you can link a video with a campaign retroactively by entering the campaign code.
Why do I need to make sure my video is posted as branded content?
TikTok is working to ensure all sponsored videos are clearly marked per FTC regulations. Uploading through the posting link, or adding a campaign code will make sure you and the brand are following guidelines. Videos that are not clearly tagged within TikTok run the risk of being taken down.
See TikTok's Branded Content Policy for more detail.
Do I need to be a member of the TikTok Creator Marketplace to participate in campaigns?
No. You can participate in campaigns as long as you have a valid TikTok handle and are 18 or older. There is no minimum follower count or Creator Marketplace requirement.
If you are a member of the Creator Marketplace, connecting your account with Later Influence enables brands to see additional insights about your audience. Joining the Creator Marketplace and sharing additional detail on your profile is a great way to get discovered by new brands. See TikTok for sign-up information and other details.
I previously participated in a campaign through the TCM and had to accept an invitation in TikTok. Is that process still applicable?
No. All new campaigns will use the new workflow described above. Campaigns that are already in progress using the TCM workflow will be supported until they are complete.