Click here to listen to Rachael Cihlar, VP of Influencer Marketing Center of Excellence, and Ellie Jenkins, Influencer Marketing Manager, talk about the following:

• TikTok's growth trajectory
• How intermediate TikTok marketers should be building their presence now
• How to move from imitators to trendsetters on the channel
• COVID-19's impact on TikTok usage and cause-based initiatives
• Predictions for the future of TikTok