At the beginning of most campaigns, brands send invitations to influencers they have found in search results or through existing relationships.

Campaign invitations typically prompt you to apply for the campaign. Brands invite you to apply before making final selections in order to gauge interest and collect additional information.

Receiving Invitations

Campaign invitations are sent to your contact email. If you are a member of the TikTok Creator Marketplace, you may also receive campaign invitations in the TikTok app.

New opportunities: You may receive invitations from brands you have not worked with yet if your profile is included in the Influencer Index, the database that is available to all brands using Later Influence™ (formerly Mavrck).
Want to receive new opportunities? Join the Influencer Index now.

Existing relationships: If you receive an invitation from a brand you have an existing relationship with, treat the application as an onboarding form. Complete the application to create a profile in the brand's Later Influence database and continue your collaboration.

Next Steps

If you'd like to participate in a campaign, complete the application, or any other next steps described in the invitation message.

• Applying for a campaign does not commit you to participate.
• If you're not interested in a specific campaign, simply ignore the invitation.
• If you'd like to unsubscribe from a specific brand, or all invitations, use the unsubscribe link at the bottom of the email.